MARKETING AUDIT REPORT
Sunrise Bakery
Portland, OR
Example report · sample data
Overall score
Executive summary
Sunrise Bakery is in great shape on Google, with a 4.6-star rating from 212 reviews and a complete listing. The weak spots are on the website: Google's speed test scores it 38 out of 100 on phones, the homepage title is just "Home", and there's no tap-to-call link or contact form. Fixing those, and replying to reviews, would turn more nearby searches into visits and orders.
Score breakdown
- Google listingFound your listing: Sunrise Bakery, 1234 SE Hawthorne Blvd, Portland, OR 97214. Review replies are based on your answers.Google Maps
- Nearby businessesCompared your rating and reviews with 5 similar businesses nearby.Google Maps
- Your websiteScanned sunrise-bakery-pdx.com: titles, headings, contact details, mobile setup, and links. Also checked /menu and /about for contact details and links.
- Google PageSpeed (mobile)Performance 38 · SEO 83 · Accessibility 79 · Best practices 92
- Social mediaBased on your answers and these profiles: Instagram @sunrisebakerypdx and Facebook @sunrisebakerypdx. We don't measure followers or engagement.
Detailed analysis
- •Your Google listing has a 4.6-star rating from 212 reviews and shows your hours, phone number, website, and photos.
- •Of the 5 similar bakeries nearby on Google, only one has more reviews than you, and your 4.6 rating beats their 4.4 average.
- •You told us you rarely reply to reviews. Short, friendly replies show customers you're listening and keep your listing active.
Nearby on Google
Your listing next to similar businesses near you on Google.
Your next target
37 more reviews would put you past Golden Crust Bakery. You're number 2 of 6 here by number of reviews.
| Business | Rating | Reviews |
|---|---|---|
| Golden Crust Bakery | 4.4 | 248 |
| Sunrise BakeryYou | 4.6 | 212 |
| Morning Loaf Co. | 4.7 | 189 |
| Sweet Rye Bakehouse | 4.5 | 144 |
| The Flour Pot | 4.3 | 96 |
| Crumb & Co. | 4.2 | 63 |
From one Google search for businesses like yours. This isn't a Maps ranking: results change depending on where someone searches.
Google Maps
- •Your homepage title is just "Home", so it doesn't tell Google you're a bakery in Portland.
- •There's no meta description (the text under your link in Google results), so Google picks its own snippet.
- •Your homepage has no local business markup (schema), which helps Google understand your address and hours.
- •Google PageSpeed scores your homepage 38 out of 100 on mobile, and the main content takes about 7.9 seconds to appear.
- •Google's top suggestion is to resize and compress your images, which could save about 3 seconds.
- •Your phone number is on the page but isn't a tap-to-call link, and there's no contact or order form.
Priority recommendations
- 1Resize and compress the photos on your homepage (aim for under 200 KB each). It's the quickest way to speed up your site on phones.
- 2Change your homepage title to something like "Sunrise Bakery | Fresh Bread & Custom Cakes in Portland" and add a one-sentence meta description.
- 3Make your phone number a tap-to-call link and add a simple order form for custom cakes.
- 4Reply to your recent Google reviews this week, then reply to each new one within a few days.
- 5Post on Instagram at least once a week, and add a link to your Facebook page in your website footer.
Generated by Ceuros — A marketing performance audit
Scores come from the checks listed in this report and your answers. AI wrote the findings and recommendations from those results.